CLIENT: Burger King
SCOPE: Product Design + Experiential Activation + Digital Gamification
PROJECT SUMMARY
To ignite cultural buzz and redefine QSR product drops, I engineered a collaboration between Burger King and Frito Lay base in urban and suburban nostalgia, launching "Flava Flame"—a nostalgic, fiery menu disruption that teleports you back in time to a neighborhood beacon wrapped in a full scale digital and physical arcade ecosystem.
[Read More...]