Art Director | Designer
Los Angeles | Chicago | New York
On Up (Def Jam | Music Video)
Go Higher: Five Practices for Purpose, Success, and Inner Peace (Book)
Go Higher: Five Practices for Purpose, Success, and Inner Peace (Book)
PhotographerBrian Ziff | StylistAaron Christmon + Marquise Miller | Stylist AssistantDaniel Carrington + David Gomez + Deonna Bolden
ALDIS HODGE
S T Y L I N GDevoted To Transforming The Image Of Black Men On-Screen (ESSENSE | Magazine)
Samuel L. Jackson Gave Aldis Hodge a Career-Altering Tip on the Set of ‘Die Hard’ (WSJ | Newspaper)
Samuel L. Jackson Gave Aldis Hodge a Career-Altering Tip on the Set of ‘Die Hard’ (WSJ | Newspaper)
PRODUCT
D E S I G NLYFT + ADT
A D C O N C E P T P R C O N C E P THow can Lyft, alongside sports titans like the NBA and NFL, transform the chaos of game day travel into an unmatched experience of safety and confidence? Amid the excitement of a big game and or concert, fans often forget crucial safety checks.
To solve this, Lyft along side security leader ADT partners with the NBA, and the NFL. Arenas will be tranformed into safety education hubs, placing Lyft's powerful, ADT powered features directly in front of fans when they need them most through high impact, in arena takeovers, and designated safe zones.
The goal is to cultivate a stronger culture of ride share safety and crown Lyft as the undisputed G.O.A.T. (Greatest of All Time) in getting fans home safely, building unmatched trust and leadership. Ride like a champion, and look for safety experiences at an arena near you,.
LAYS + PHARRELL + MOËT
P R C O N C E P TIn 2024, Pharrell's longtime friend, Steven Victor, captured a now iconic moment while showcasing the coveted "Millionaire Speedy" bag to Pusha T. Pharrell declared, "The plate is gold, not gold plated." That viral celebration of unapologetic luxury sparked a bold idea, one led by a powerful insight into a growing cultural movement.
The appetite for luxury food is on the rise, presenting a compelling opportunity for Lay's. Fueled by the growth of gourmet dining, the appeal of food tourism, and the surprising embrace of caviar by younger generations, consumers are increasingly drawn to elevated food experiences. Gen Z and Millennials are showcasing inventive ways to enjoy these delicacies online, creating a cultural shift that offers Lay's a unique pathway into the premium space. This allows the brand to connect with consumers in a fashion that is avant garde yet accessible, sophisticated yet familiar.
So the thought became...
The appetite for luxury food is on the rise, presenting a compelling opportunity for Lay's. Fueled by the growth of gourmet dining, the appeal of food tourism, and the surprising embrace of caviar by younger generations, consumers are increasingly drawn to elevated food experiences. Gen Z and Millennials are showcasing inventive ways to enjoy these delicacies online, creating a cultural shift that offers Lay's a unique pathway into the premium space. This allows the brand to connect with consumers in a fashion that is avant garde yet accessible, sophisticated yet familiar.
So the thought became...
What if Lay's, building on their new " Envision a never before seen OOH spectacle, brought to life in collaboration with the visionary Pharrell Williams and the esteemed Moët & Chandon, celebrating the irresistible allure of the classic golden chip.
In a golden collaboration, Lay's, Pharrell Williams, and Moët & Chandon will unveil an extravagant pop-up gallery that redefines luxury for the brand. A space is transformed into an audaciously glamorous jeweler's studio, showcasing the iconic yellow chip bag as you've never seen it before: masterfully reimagined in exotic crocodile and python skins with 18K gold embellishments.Stay Golden" mantra, surprisingly and grandly declared at Art Basel Miami: "The chip is gold, not gold plated!"
In a golden collaboration, Lay's, Pharrell Williams, and Moët & Chandon will unveil an extravagant pop-up gallery that redefines luxury for the brand. A space is transformed into an audaciously glamorous jeweler's studio, showcasing the iconic yellow chip bag as you've never seen it before: masterfully reimagined in exotic crocodile and python skins with 18K gold embellishments.Stay Golden" mantra, surprisingly and grandly declared at Art Basel Miami: "The chip is gold, not gold plated!"
The collection extending to solid 18K gold potato chips and dazzling chains dripping with fancy yellow diamonds enamors onlookers. And while exploring the gallery, guests indulge in a bespoke pairing of Moët & Chandon champagne and fresh Lay's chips, elegantly topped with lemon dill crème fraîche, caviar, and chives.
But this gilded experience isn't confined to four walls. The glamour is hitting the vibrant streets of Miami in a converted, metallic gold Airstream Classic, taking the gallery on the road. The mission is driven by a simple philosophy from Pharrell: "If you want to know what's going on in the world, you want to know which way things are going, you want to know which way the wind blows, you go to the street.”
But this gilded experience isn't confined to four walls. The glamour is hitting the vibrant streets of Miami in a converted, metallic gold Airstream Classic, taking the gallery on the road. The mission is driven by a simple philosophy from Pharrell: "If you want to know what's going on in the world, you want to know which way things are going, you want to know which way the wind blows, you go to the street.”
GTA VI + FERRARI
P R C O N C E P TThe rapid evolution of next gen gaming and artificial intelligence, coupled with the metaverse's projected growth into a trillion dollar global market by the end of the decade, presents an unparalleled opportunity for brands across all industries. This digital revolution has opened doors for brand expansion never before imagined.
What if, instead of just integrating metaverse style features into Grand Theft Auto VI, Rockstar Games collaborated with Ferrari on an unprecedented brand alliance? This unique venture while safeguarding Ferrari's prestigious heritage would also introduce its core values (passion, performance, exclusivity, and emotional design) to a new, tech savvy, younger demographic.
They could announce this official GTA collaboration through exclusive, private, Ferrari centric experiences worldwide, letting Ferrari owners and high profile gamers experience GTA VI from the cockpit of a LaFerrari transformed into the world's most luxurious motion simulator. LaFerrari owners would also have their car keys replaced by biometric tokens, granting them exclusive access to an immersive journey exploring Ferrari's metaverse expansion into the world of GTA.